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Meiyume Launches New Recyclable Lipstick Packaging

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By: Jamie Matusow

Editor-in-Chief

Meiyume (a member of the Fung Group, and which was formerly known as LF Beauty) has launched new lipstick packaging, with an added sustainable twist—the “Infinitely Recyclable Aluminium Lipstick” case. The lipstick case is crafted from 100% aluminum and is fully recyclable. The innovative tube works on a patented “smart click system,” allowing the lipstick cap to close snuggly and securely over the case body with a soft click. Solidly weighted, the container evokes a premium feeling and the mono-material lipstick case can be customized to reflect the customer’s brand story. This is the second launch in Meiyume’s aluminum packaging range as they had launched their first aluminum cosmetic bottles and jars in November 2020.

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